Last Updated: 1 April 2026
Novaline is a trading name of Drake Dooner, a sole trader registered in England. We provide transport coordination, freight forwarding, and logistics software services. Upon incorporation, this policy will be updated to reflect the registered details of Novaline Transport Ltd.
Contact: hello@novaline.co.uk
Website: novaline.co.uk
For the purposes of the UK GDPR and the Data Protection Act 2018, Drake Dooner trading as Novaline is the data controller.
Information you provide: When you submit an enquiry or request a quote via our contact form, we collect your first name, last name, email address, phone number, and any additional information you include in your message. When you become a client, we also collect your company name, business address, and billing information.
Shipment & operational data: In the course of arranging transport, we collect and process shipment details including collection and delivery addresses, cargo descriptions, weights and dimensions, and relevant customs or regulatory documentation. This may include personal data relating to consignors, consignees, and contacts at third-party premises.
Information collected automatically: We use Google Analytics (free tier) to collect anonymised data about how visitors use our website, including pages visited, time spent, device type, browser, general geographic location (country/region), and referral source. This data is collected via cookies — see Section 7 below.
Information from third parties: We may receive information from carriers, shipping agents, or logistics partners in connection with services we coordinate on your behalf.
We use your personal data to respond to enquiries and provide quotes; arrange and coordinate freight and transport services on your behalf; communicate with carriers, customs authorities, and logistics partners as necessary to deliver the service; issue invoices and process payments; comply with legal obligations including customs declarations and financial record-keeping; improve our website and services using anonymised analytics data; and send relevant service updates (you may opt out at any time).
We will never sell your personal data or share it with third parties for their own marketing purposes.
We process your data on the following bases under UK GDPR:
Contract performance — providing the transport and logistics services you have
requested.
Legitimate interests — responding to enquiries, administering our business, and
improving our services.
Legal obligation — financial record-keeping, customs compliance, and regulatory
requirements.
Consent — website analytics cookies and any marketing communications. You may
withdraw consent at any time.
We may share your data with carriers and transport operators (delivery addresses and contact details required to fulfil the shipment); customs and border authorities such as HMRC; shipping lines, freight agents, and port operators; Google LLC for website analytics via Google Analytics (data may be processed outside the UK; Google provides safeguards via Standard Contractual Clauses); and professional advisors such as accountants, under strict confidentiality obligations.
We do not share your data with advertisers or third parties for marketing purposes.
Our services cover the UK, European Union, and international destinations including North Africa. For international shipments, we may share necessary data with carriers, agents, or customs authorities outside the UK. Where data is transferred outside the UK or EU, we take reasonable steps to ensure it is handled securely, including reliance on Standard Contractual Clauses or other appropriate safeguards recognised by the ICO.
Our website uses cookies. Essential cookies are required for basic site functionality and are set automatically. Analytics cookies (Google Analytics) are only set with your consent via our cookie consent banner. You can withdraw consent at any time by clearing your cookies or adjusting your browser settings.
We do not use advertising or behavioural tracking cookies. No personal data is sold or shared with advertisers.
For more information on how Google handles analytics data, see policies.google.com/privacy .
We retain personal data only for as long as necessary. Enquiry data where no engagement follows: up to 12 months. Client and shipment records: 6 years from end of engagement. Financial and invoicing records: 6 years (HMRC requirement). Customs documentation: 6 years. Website analytics data: up to 26 months (Google Analytics default). Marketing contacts: until you withdraw consent.
Under UK GDPR you have the right to access a copy of the personal data we hold about you; have inaccurate data corrected; request deletion of your data in certain circumstances; restrict or object to our processing of your data; receive your data in a portable format; and withdraw consent at any time where processing is based on consent.
To exercise any of these rights, contact us at hello@novaline.co.uk . We will respond within 30 days.
If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113. EU-based individuals may also contact their local data protection authority.
We may update this policy from time to time. The latest version will always be available at novaline.co.uk/legal/privacy. Material changes will be communicated by email to existing clients where we hold contact details.
This policy is provided as a working business document and is not a substitute for professional legal advice.
